Ann Arbor, Michigan - July 1, 2011 - Appervasive announces the first release of MemClip, their web clipping iPad app, and indicates that many new features are on the way soon. Right now, the app provides the ability to jump from the default iPad browser, Safari, into MemClip when you find a page you want to clip. From there, you can clip the page and either continue to browse, or jump back to Safari. When a page or a section of a page is clipped, it can be sent to the user’s Evernote account. In addition, the app utilizes email to integrate with Evernote, allowing you to add notes prior to sending it to Evernote, and to send the note to other email addresses when you want to share. Future plans include sharing functionality for social media and continual improvements to how the clipping technology clips, with the goal of making it look as much like the page you were on as possible.
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If nothing else, remember these two things about mobile strategy:• Mobile is not just about mobile phones and apps – that is just the tip of the iceberg. Mobile can transform your entire enterprise, every aspect. And it can do these things now.
• Mobile is not just one field, it represents hundreds of technologies that can do a vast amount of different things across the entire enterprise that have little to do with each other. In other words – using mobile technology for marketing has little to do with using mobile technology for improving operational efficiencies. Make sure you are thinking in the broader context of how mobile can revolutionize everything you do at your organization and putting your resources where they will make the most impact first.
Keith Bourne is the Lead Mobile Strategist for Arbormoon, a premier mobile development firm located in Ann Arbor, MI.
This blog, and my life, is all about mobile. I've been active in mobile since 1998. The mobile world has changed a lot since those early days, but the most interesting events have come in the past 3-4 years. Really since January 7, 2007, to be exact. I have had been lucky enough to participate in mobile projects ranging across a wide variety of industries and disciplines, including retail, restaurants, education, government, software, operations, marketing, and many more. I built deep technical knowledge, even coding mobile apps on occasion for both iPhone and Android, and that has made a huge difference in my ability to determine the best strategic applications of mobile for my clients.
I have given many presentations and interviews on tech and marketing related topics including mobile strategy, mobile marketing, eCommerce, and social media, but this blog gives me an ongoing outlet to chronicle the growth of mobile in the enterprise and what I believe will be the biggest change agent in how business is conducted across all fields, and the greatest marketing channel ever created.
If these are interesting topics to you, follow my blog here and follow me on Twitter @keithbourne. Let’s make it a discussion and share whatever we figure out with everyone else.
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