If nothing else, remember these two things about mobile strategy:• Mobile is not just about mobile phones and apps – that is just the tip of the iceberg. Mobile can transform your entire enterprise, every aspect. And it can do these things now.• Mobile is not just one field, it represents hundreds of technologies that can do a vast amount of different things across the entire enterprise that have little to do with each other. In other words – using mobile technology for marketing has little to do with using mobile technology for improving operational efficiencies. Make sure you are thinking in the broader context of how mobile can revolutionize everything you do at your organization and putting your resources where they will make the most impact first. Keith Bourne is the Lead Mobile Strategist for Arbormoon, a premier mobile development firm located in Ann Arbor, MI. This blog, and my life, is all about mobile. I’ve been active in mobile since 1998. The mobile world has changed a lot since those early days, but the most interesting events have come in the past 3-4 years. Really since January 7, 2007, to be exact. I have had been lucky enough to participate in mobile projects ranging across a wide variety of industries and disciplines, including retail, restaurants, education, government, software, operations, marketing, and many more. I built deep technical knowledge, even coding mobile apps on occasion for both iPhone and Android, and that has made a huge difference in my ability to determine the best strategic applications of mobile for my clients. I have given many presentations and interviews on tech and marketing related topics including mobile strategy, mobile marketing, eCommerce, and social media, but this blog gives me an ongoing outlet to chronicle the growth of mobile in the enterprise and what I believe will be the biggest change agent in how business is conducted across all fields, and the greatest marketing channel ever created. If these are interesting topics to you, follow my blog here and follow me on Twitter @keithbourne. Let’s make it a discussion and share whatever we figure out with everyone else.Tumblr (3.0; @kebourne)http://keithbourne.com/Google web services, including the ubiquitous Google Search and the ever-popular YouTube, have a...http://keithbourne.com/post/22656961463http://keithbourne.com/post/22656961463Tue, 08 May 2012 12:42:19 -0400mobile metricsmobile strategynative mobile appsmobile web appsBlackBerry recently announced that they will guarantee at least $10,000 in sales for developers if...http://keithbourne.com/post/22380523234http://keithbourne.com/post/22380523234Fri, 04 May 2012 09:15:00 -0400blackbmobile deveblackberry 10mobile strategyLets not announce the &#8220;winner&#8221; quite yet in the Android Table battle, but things are...http://keithbourne.com/post/22380432520http://keithbourne.com/post/22380432520Fri, 04 May 2012 09:12:01 -0400kindle fireandroid tabletandroidtabletsiosiPadcomscoreamazonidcmobile devicesmobile developmentmobile strategyThe Mobile Strategy Division of Arbormoon Software, Inc. will focus on providing in-depth strategic...http://keithbourne.com/post/22380334272http://keithbourne.com/post/22380334272Fri, 04 May 2012 09:08:26 -0400mobilemobile strategymobile markmobDave Koziol and Keith Bourne, two of the most active people in mobile in southeast Michigan, are...http://keithbourne.com/post/22380270967http://keithbourne.com/post/22380270967Fri, 04 May 2012 09:06:04 -0400mobilemobile developmentmobile strategymobile marketingChina Takes the Lead in Smartphones: According to IDC, China will push past the U.S. this year in...http://keithbourne.com/post/19837453353http://keithbourne.com/post/19837453353Sat, 24 Mar 2012 11:52:00 -0400smartphonechinamarketshareiPad Adoption in the Classroom: 600 districts have purchased iPads for all of their students.  If...http://keithbourne.com/post/19808974509http://keithbourne.com/post/19808974509Fri, 23 Mar 2012 21:01:06 -0400iPadclassroomapple2012 – The Year Mobile Changed the World: Thank you to LA2M for giving me a chance to spread some...http://keithbourne.com/post/16784195295http://keithbourne.com/post/16784195295Mon, 30 Jan 2012 18:18:49 -0500mobilemarketingmobile marketingiphonesteve jobsandroidmobile ecommercemcommerceMobile eCommerce ~ mCommerce - Beyond the Storefront: Recent presentation.  Took the discussion...http://keithbourne.com/post/13190041537http://keithbourne.com/post/13190041537Tue, 22 Nov 2011 22:58:00 -0500mobileecommercemcommerceSo enough talk about how Mobile is going to change your personal world, and the ecommerce world,...http://keithbourne.com/post/10978837239http://keithbourne.com/post/10978837239Mon, 03 Oct 2011 09:24:00 -0400mobileenterprise mobileit adminSo I just bought a garage door opener remote and a replacement flask for my running waist gear on...http://keithbourne.com/post/10887357458http://keithbourne.com/post/10887357458Sat, 01 Oct 2011 09:40:44 -0400ecommercemarket segmentationamazonI admit, I have a 17+ app in the app store, but...: YES, that’s right, I have an iPad app out...http://keithbourne.com/post/10866578122http://keithbourne.com/post/10866578122Fri, 30 Sep 2011 20:08:44 -0400appleipadmemclipios<img src="http://25.media.tumblr.com/tumblr_lqeic8lmTV1qz8ujuo1_400.png"/><br/><br/><p>Google Fiber clocked in a real home.  Look at that latency!  Oh, and the up/down stream ain’t shabby.  Since I am NOT lucky enough to live in a Google Fiber area, all I can say is I hope the folks that do “prove” the business model so that Google eventually rolls it out in other places.  </p> <p>Here in Ann Arbor, we tried pretty hard to bring it here, and I think we would have been a pretty good test market, but I’m sure there were a lot of factors we don’t know about.  </p> <p>I can’t complain too much though, I’m lovin my 10-20Mb/s downstream I’m getting from my Verizon LTE 4G through my Droid Charge hotspot.  It has completely revolutionized my mobile habits. You have to try it.  Even Sprints 4-6Mb/s Wimax 4G speeds pale in comparison.  Just hope it doesn’t slow down too much as more people jump on the network.</p> <p><a href="http://mhudack.com/post/9312503544">mikehudack</a>:</p> <blockquote> <p><a href="http://blog.mattlehrer.com/post/9307118487">mattlehrer</a>:</p> <blockquote> <p><a href="http://www.geek.com/articles/geek-cetera/google-fiber-shows-its-potential-with-151mbps-download-speeds-20110823/">Google Fiber shows its potential with 151Mbps download speeds</a></p> <p>This is from the home of someone lucky enough to live in the area where Google is testing out their own fiber to the home product.</p> <blockquote>The obvious question now is, if Google can do this, why aren’t network operators banging down the company’s door to get involved and roll this out everywhere. Yes, there’s big investment involved, but these companies are kidding themselves if they think waiting and dealing with a lack of bandwidth in the future is going to work for them. Whoever jumps first and starts investing in these fiber-to-the-home initiatives is going to be rewarded with a lot of new customers in years to come.</blockquote> </blockquote> <p>Not if wireless is able to provide these or similar speeds in the next ten to twenty years.</p> </blockquote>http://keithbourne.com/post/9399722165http://keithbourne.com/post/9399722165Thu, 25 Aug 2011 22:11:04 -0400techgoogle fiberMemClip gets Trunked... (no, not a boozing reference): If I say I got trunked, for some reason, that...http://keithbourne.com/post/9051477788http://keithbourne.com/post/9051477788Wed, 17 Aug 2011 17:32:19 -0400app storememclipipadipad appevernoteevernote trunkmobilemobile appios“I doubt this is true, but it gave me a great idea for what to call my wireless hotspot. That...http://keithbourne.com/post/9051085733http://keithbourne.com/post/9051085733Wed, 17 Aug 2011 17:22:07 -0400QuoteMobile Loyalty Cards gain momentum - Ann Arbor has Molocard: I’ve been involved with the...http://keithbourne.com/post/7906031344http://keithbourne.com/post/7906031344Thu, 21 Jul 2011 20:28:00 -0400mobilemobile loyaltymobile web appsmobile phoneMemClip | MemClip iPad Web Clipping App Released: Ann Arbor, Michigan - July 1, 2011 - Appervasive...http://keithbourne.com/post/7454469158http://keithbourne.com/post/7454469158Sun, 10 Jul 2011 10:09:13 -0400“Marketing has a 5th “P” now, purpose, and according to this new report, it works...http://keithbourne.com/post/1669938451http://keithbourne.com/post/1669938451Wed, 24 Nov 2010 10:30:06 -0500purpose based marketing“This article makes a good point. This may not be up there with the Evo and iPhone 4, but for...http://keithbourne.com/post/1659341968http://keithbourne.com/post/1659341968Tue, 23 Nov 2010 10:33:09 -0500androidiphone 4T-Mobile“Despite being a hot topic in the media, location based services still have a long way to go...http://keithbourne.com/post/1648898363http://keithbourne.com/post/1648898363Mon, 22 Nov 2010 11:20:06 -0500location based services